Dropbox

Ongoing social for Dropbox and its AI service, Dropbox Dash, across Instagram, TikTok, and LinkedIn.
Our 5-person team concepts, stars in, and produces 200+ assets and counting, spanning evergreen content, product launches, and brand activations.

36% engagement increase YoY. 6x increase in video views. 1M+ engagements, so far.

Organic Content
Office comedy content to keep Dropbox culturally present

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Product Launches
Lo-fi paid social to give new products (Dash and Replay) a personality

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McLaren partnership

Quick and dirty content for Dropbox's McLaren Formula 1 partnership

Reactive/Proactive content
Ongoing support when Dropbox shows up in culture

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Skrillex surprise drop: fan comment carousel

Fred Again collab: launch POV

Maison Margiela collab: fan replies

Hilary Duff, Beyonce, Raphael Saadiq shoutout replies

Sr. AD: Huanqi Yang

Design: Maxwell Cohen

Strat: Mallory Cross

CD: Liz Agans, Evan Gott