Dropbox Social Playbook

A guide to help Dropbox reimagine how they show up on social.
It’s 100+ pages. I wrote the ones about overall direction and tone.

I crafted their North Star…

….re-configured their brand pillars for social…

And spent a lot of time focused on magic - that indescribable oomph that separates good creative from scroll-on-by ads.

Design: Maxwell Cohen
CD: Liz Agans