TOMCAT MOUSE TRAPS

Mice have miserable lives. Tomcat kills on impact, for their sake.


Print/OOH

As part of Tomcat’s rebrand, we named its #1 ‘press-n-set’ trap The Jaws of Mercy.

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Social: @AllMiceGoToHeaven

Mice killed by Tomcat testify to the terribleness of their former lives on Earth.

 
 
 
 
 
 

Packaging

For Animal-Loving Kids: Children’s Book

…and a free prize, glowing ceiling mice!

 
 
 

AD: Molly McCarvill, who keeps it positive.