ROOMBA

It’s quiet, clean, takes care of itself while living with you — Roomba = best roommate ever.


Print/OOH

Targeted Ads on Roomster

…and UHAUL

Mini Roomba Table Cleaner + Won’t Drink Your Beer Holder

Best Friend Outfits

Social

Craigslist promotion

We got lots of responses to this post. Some of them were creepy. Here’s the coupon reply that we would have sent if this campaign were real.

Strategy: Let millennial men know they can experience life with constantly clean floors.

AD: Emily Mayberry, who is very easy to live with.

ST: Mykala Daniel, who was super chill about us changing this concept 40 times.