The people of Mexico don’t go halfway on anything. That’s why unlike other brands, the chocolate in Abuelita is 100% actual chocolate.


Click each ad to read in Spanish.

Grocery Store Signs

TV :15s

Coffee sleeves + Starbucks partnership

…and personalized mugs

Abuelita Goes on Tour

We’ll send an Abeulita truck on a cross-country tour of ALL of America, including Puerto Rico, Alaska, Hawaii, Guam, and other U.S.-owned territories.

AD: Arthur Olivarez, who translated these and taught me a lot about Mexico.